State clearly your ‘Unique Selling Proposition’ upfront. It should be a game changer.
- Attractive ‘Look and Feel’
Everybody is drawn to a pretty face. Ensure your images are eye catching.
- Video Sells
Multimedia is a big winner on the web. Social media is driven by video content.
- Create Curiosity
Unravelling a ‘First of its’ kind’ offer helps.
- Benefits, Benefits, Benefits
The benefits should be very straightforward, practical and appealing.
Proof of concept always convinces newbies.
- Call for Action
‘In the face’ is a good idea.
Over half of all web traffic now comes from mobile devices, so be sure your landing page is mobile-ready.
- Speed Test
Use Google Webmaster Tools to ensure your page downloads within 6 seconds
- Monitor the Response
Optimise the design and concept based on analytics.