Dubai, UAE - 5 June 2002 (PRN): In a departure from the traditional online advertising concept of paying for banner impressions served on a site, MiddleEastDirectory.com is now offering a ‘Pay for Performance’ option to advertisers in the region. According to Sharad Agarwal, CEO of Cyber Gear “Organisations in the region can now stretch their advertising dollars and pay only for click-throughs to their site. Our proprietary ad tracking software allows clients to monitor the click-throughs online”.

MiddleEastDirectory.com is the largest English language web directory covering information on web sites in 16 Middle East countries Bahrain, Cyprus, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Turkey, UAE and Yemen. The site receives 750,000 page views per month with over 120,000 unique visitors.

MiddleEastDirectory.com is an e-venture of Cyber Gear (www.cyber-gear.com), the e-business and B2B solutions company based in Dubai. Cyber Gear clients include British Airways, FedEx, Shell, KPMG, Audi, Deira City Centre, BurJuman Centre, Towry Law and Al Futtaim Investments.

For more information, contact:

MiddleEastDirectory.com
P.O.Box 53735
Dubai
UAE Tel: +9714 3312627
Fax: +9714 3318812
Email: info@middleeastdirectory.com
http://www.middleeastdirectory.com